Every company is trying to make a best series of their mobiles so with the new launch of their Best series it will ensure More sales
Currently Sony is focusing on their Sony Z series as S name is taken by samsung :)
Sony takes some series from its old self Sony ericsson
e.g
They took the NEO series into Sony Neo
They also make Sony S as their special mobile
Converting Arc S name into Arcos
still they are leading with Z name hope the Z series would be their best SHOT
Have a Nice Day
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